marketing Archives - Page 46 of 81 - Wakeman Consulting Group

What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision. As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level. In too many organizations, we […]

What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction. I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler. But […]

Marketing vs. Advertising

I see this a lot, marketing and advertising used interchangeably. The fact is that they are entirely different animals. In fact, most of what is really called marketing now, isn’t. It is advertising that is just couched under the term marketing so that it can seem to add more value. True marketing is a structure […]

Big Data?! Useful or Useless?

There is a lot of buzz about Big Data and having more information can be incredibly useful…until the point that it isn’t. The thing about data or Big Data is that you are still going to need a strong analysis of the information, a point of view, or some sort of human interaction to make […]

Silo Thinking

Silos aren’t necessarily healthy…in marketing or in general. Here’s the deal, most of us are more process experts than technical experts and the skills and insights that we have used to solve certain problems are applicable across any number of projects and industries. So, here is the challenge and the opportunity…the next time you are […]

Rand Paul vs. Washington?

On Tuesday, Rand Paul kicked off his campaign for President in Kentucky. There is a lot of talk about the “outsider” themes of his campaign and the fact that it is tough to be an outsider because he is in Washington as a Senator. This misses the fundamental idea of marketing…which is that your marketing and […]

3 Card Monty or Consistent?

When I visit clients, I am often inundated with questions about the effectiveness of a particular tactic. Too often, any one tactic can have the feeling of a pyramid scheme or 3 card monty if you don’t know what you are looking at and why you are looking at it. This is why I speak […]