marketing Archives - Page 46 of 81 - Wakeman Consulting Group

Does Your B2B Marketing Push The Right Buttons?

The common mistake most B2B marketers make is that the sale isn’t an emotional one. Which often causes marketers and sellers to lead with lists of features, lots of talk about amenities, and little talk about results. A few months back, I took a look at some sports teams’ premium ticketing and options websites […]

Whole or part…

A lot of the work of the corporate communications arm of any business is creating an image. There are tons of theories of corporate communications, marketing, branding, and advertising. The one that I follow is that your organization is a holistic being, a living and changing reflection of what you value and what you hope […]

What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision. As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level. In too many organizations, we […]

What’s Your Vision?

What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction. I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler. But […]

Marketing vs. Advertising

I see this a lot, marketing and advertising used interchangeably. The fact is that they are entirely different animals. In fact, most of what is really called marketing now, isn’t. It is advertising that is just couched under the term marketing so that it can seem to add more value. True marketing is a structure […]

Big Data?! Useful or Useless?

There is a lot of buzz about Big Data and having more information can be incredibly useful…until the point that it isn’t. The thing about data or Big Data is that you are still going to need a strong analysis of the information, a point of view, or some sort of human interaction to make […]