10 Words To Guide You Into Next Week
A few words to get you started on refocusing for next week: Value Opportunity Vision Leadership Marketing Sales Optimism Luck Chance Growth
Are you pursuing dramatic growth?
I wrote yesterday about identifying the right target customers. A nice companion to that idea is the fact that targeting the right customers is a key to dramatic growth for your organization. In my years in selling and marketing, the biggest bumps in business have always come when I either consciously or unconsciously focused […]
Are You Targeting Your Ideal Buyers?
One idea that I jump back to from time to time is my need to do a better job of identifying and targeting the best potential buyers for my business. In talking with a lot of colleagues at a lot of different kinds of businesses, I know that this is a pretty common piece […]
Big Ideas In “The Empathy Economy” #1: It Isn’t About You
A few weeks back, Mark Ritson wrote about “spreadsheet jockeys” in his Marketing Week column. Then, this morning, I picked up Tom Peter’s book, The Little Big Things and he wrote in the introduction about “the connection economy.” Recently, someone mentioned that I write about what is becoming known as “the empathy economy,” which I wasn’t […]
All Great Marketing Begins With “Why Change?”
I’ve been thinking about this question a lot lately and coming up with the idea about why your prospect or client should change should be the one that drives most of your marketing. Here’s a short list of ways that you can advocate for change: Better margins Change in the market Change in the […]
Why Should Your Prospects Change?
I’ve been doing a lot of thinking about strategy lately because I’ve been working on a couple of things for a few new clients. The big idea that we are trying to tackle is how to expand in their markets. That’s often the big question I’ve dealt with…so it isn’t anything new. But I […]
Your Job Is To Not Waste People’s Attention
One of the major challenges of modern marketing and advertising is that we can’t seem to overcome the onslaught of noise that crowds us. I’m not sure what the current statistic is, but I think the average person gets more information in a week than people received in a lifetime in the 1500s or […]