marketing Archives - Page 32 of 81 - Wakeman Consulting Group

Can Theatre Really Work With The Secondary Market?

Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. […]

Is the Orioles’ “Free” Kids’ Tickets Program Crazy?

Earlier this week I wrote about the $16 beer at Nats’ Park and another story in the DMV is starting to capture a little bit of attention: the Orioles’ Kids Cheer Free program. Yahoo’s Jeff Passan wrote a nice piece about the program and the Orioles hope that this leads to cultivating a new generation […]

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

Over the last week, the Washington Nationals have been catching a lot of news over their craft beer prices for this season, both bad and really bad. The pricing of this product is alarming at the start of the season, but it is part of a trend that has been taking hold for many […]

Budweiser’s New Sponsorship Model Will Definitely Force Change On Sports Business…

In a few places over the last few weeks, we have seen articles come up that discuss the way that Budweiser’s change of the structure of their partnership deals will force change on sports business. If you look at the history of sports business, no matter what area of the business a deal covers, […]

Did we really learn anything new from the Ticketmaster article in The NY Times?

In the world of tickets, a lot of stuff has been floating around the last few days. Everyone has a take one way or the other, but the question I think we have to ask is “what did we really learn from the piece that ran in The New York Times on Sunday?” Here […]

What is Value Built On?

All value is based on perception. I was listening to Seth Godin’s podcast, Akimbo, this morning and one of the questions talked about not being able to sell something that didn’t have tangible value. Which is false. Every purchase we make and every sale that is made isn’t built on real value, but the […]

Expressing Tangible Value In Your Marketing

Our marketing comes down to an expression of value. There are two main ways of expressing value to your clients and prospects, tangible value and intangible value. Tangible is physical or measurable. Intangible is often not physical and not something that you can quantify. How do we express value in a tangible way? Here […]