marketing Archives - Page 32 of 83 - Wakeman Consulting Group

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for? Don’t flinch. People are waiting until the last minute to buy now. Keep an eye on prices across sectors. Folks might be getting squeezed. Experiment with your pricing. Everything is new. I’m hosting a panel at […]

Budweiser is Giving Away 100,000 Tickets and Beers!

The Nats and Budweiser offer you a deal to come out to the “old ballgame”: Big Ideas: Price is about value. Value is about three things: creating value, communicating value, and retaining value. When you have a great offer, don’t be afraid to pound on it. Let me begin here by saying I went to […]

Investing in Long-Term Relationships With Your Fans Pays Off?! Wait!? What?!

4. Bobbleheads are a means to drive attendance! Big Ideas: Relationships matter, duh! You need a strategy to make sure you are going in the right direction. The most valuable asset you have is your brand. This is a good one and Corey Leff is a long time friend of The Business of Fun and Talking Tickets. So if you […]

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again. There isn’t a one-size-fits-all marketing strategy. Doing the basics right is likely to always pay dividends. I’ll be honest with you, I don’t agree […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]

Do You Know Your Customer?

In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]

Do You Have a Direct and Positive Relationship With Your Fans?

Who is your favorite team? For me, I’ve been a fan of the NY Mets throughout my adult life. But, quick, what’s yours? Now that you have your team in your head, let me ask you…does your team have a direct positive relationship with you? In thinking about the Mets, I realized that they […]