marketing Archives - Page 30 of 81 - Wakeman Consulting Group

Do You Know Your Customer?

In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]

Do You Have a Direct and Positive Relationship With Your Fans?

Who is your favorite team? For me, I’ve been a fan of the NY Mets throughout my adult life. But, quick, what’s yours? Now that you have your team in your head, let me ask you…does your team have a direct positive relationship with you? In thinking about the Mets, I realized that they […]

Retiring Certain Myths…

In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]

Are you missing these key sales skills?

Fiance got a sales call voice message from a pro sports team. No excitement, no value, no ‘what’s in it for me’ in message. He’s probably complaining he ‘never gets his phone calls returned,’ too. #wonderwhy pic.twitter.com/tGWcAjfcHF — Brett Zalaski (@bzalaski) May 4, 2018 I saw the above tweet last night and it got me […]

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

Building a Strategic Sales Plan

A few years back, I did a lot of talking about salespeople thinking like marketers. Somewhere I dubbed it the strategic salesman or something of the sort. As I was flipping through my notes this morning, I came across some ideas I had about this concept from about 2 years ago and thought I […]

Real value exists in impact

When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]