marketing Archives - Page 30 of 81 - Wakeman Consulting Group

Investing in Long-Term Relationships With Your Fans Pays Off?! Wait!? What?!

4. Bobbleheads are a means to drive attendance! Big Ideas: Relationships matter, duh! You need a strategy to make sure you are going in the right direction. The most valuable asset you have is your brand. This is a good one and Corey Leff is a long time friend of The Business of Fun and Talking Tickets. So if you […]

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again. There isn’t a one-size-fits-all marketing strategy. Doing the basics right is likely to always pay dividends. I’ll be honest with you, I don’t agree […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]

Do You Know Your Customer?

In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]

Do You Have a Direct and Positive Relationship With Your Fans?

Who is your favorite team? For me, I’ve been a fan of the NY Mets throughout my adult life. But, quick, what’s yours? Now that you have your team in your head, let me ask you…does your team have a direct positive relationship with you? In thinking about the Mets, I realized that they […]

Retiring Certain Myths…

In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]

Are you missing these key sales skills?

Fiance got a sales call voice message from a pro sports team. No excitement, no value, no ‘what’s in it for me’ in message. He’s probably complaining he ‘never gets his phone calls returned,’ too. #wonderwhy pic.twitter.com/tGWcAjfcHF — Brett Zalaski (@bzalaski) May 4, 2018 I saw the above tweet last night and it got me […]