marketing Archives - Page 29 of 81 - Wakeman Consulting Group

The Mets are Looking to Update and Refresh Their Brand!

October 1, 2021
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Big Ideas: Demographics is a bad way to segment a market. Strategy before tactics. Begin everything with diagnosis. I’m including a lot of brand stuff this week for a few reasons: The brand is everything in marketing. It is more than the BS that gets shared by numpties on the internet. Your brand can drive […]

September 12, 2021
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Hey- Lately, I’ve been keeping a book on my desk called Where Good Ideas Come From by Steven Johnson. Here’s his TED Talk on the idea of ideas and innovation: As we head into the fall and winter, still wrestling with the pandemic, it seems important to think about innovation and ideas and come up with some […]

Pricing Is Always On My Mind!

Pricing is always on my mind: Big Ideas: Get your tickets to Ticket Summit! What are you waiting for? Don’t flinch. People are waiting until the last minute to buy now. Keep an eye on prices across sectors. Folks might be getting squeezed. Experiment with your pricing. Everything is new. I’m hosting a panel at […]

Budweiser is Giving Away 100,000 Tickets and Beers!

The Nats and Budweiser offer you a deal to come out to the “old ballgame”: Big Ideas: Price is about value. Value is about three things: creating value, communicating value, and retaining value. When you have a great offer, don’t be afraid to pound on it. Let me begin here by saying I went to […]

Investing in Long-Term Relationships With Your Fans Pays Off?! Wait!? What?!

4. Bobbleheads are a means to drive attendance! Big Ideas: Relationships matter, duh! You need a strategy to make sure you are going in the right direction. The most valuable asset you have is your brand. This is a good one and Corey Leff is a long time friend of The Business of Fun and Talking Tickets. So if you […]

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again. There isn’t a one-size-fits-all marketing strategy. Doing the basics right is likely to always pay dividends. I’ll be honest with you, I don’t agree […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]