marketing Archives - Page 27 of 81 - Wakeman Consulting Group

Britney Spears Teaches Us Market Orientation!

Hey! You know the deal: 3 links 2 actions 1 quote Thanks for being here. If you find this newsletter useful, please let me know and please share it. 3 Links: Reinvention is constant: Friend of the newsletter, Colin Lewis, talks about this a lot. This article is an interesting take on the idea as well […]

7 Things I’m Looking Forward To At TPC 2022 Day 1

I’m heading to the UK for the Ticketing Professionals Conference next week and I’m always excited to get a chance to catch up with the folks that put on the conference, my friends from around the industry, and learn a lot of new things. This year, the crew at TPC have done an even better […]

7 Pricing Basics That Get Missed All Too Often

Hey! It seems like I haven’t written anything about pricing for a few weeks and I’m pounding out a few pieces this morning to prepare for some upcoming travel. So you are going to get a series of pricing pieces over the next couple of weeks…enjoy! I’ll start the series with 7 pricing basics that […]

Tim Burton’s Batman Movie Revolutionized Movie Marketing!

Hi There! What did you think about the new format? Let me know…send me a reply. Share Above Average Intelligence: Dave Wakeman’s Newsletter Let’s do some strategy work today using the 3/2/1 format: 3 ideas 2 actions 1 quote Here we go. 3 Ideas: Tim Burton’s Batman movie revolutionized the idea of movie marketing: If […]

February 5, 2022
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What’s up, everyone?! Welcome to February. For me, January 2022 was a bit of a bust between the Covid, the cold, and the snow. February can only be on the way up. BTW, I’m planning a pod-ference for April which is an idea that Hannah Grannemann shared with me that I’m stealing to create the […]

February 3, 2022
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Hey! Hey! If you haven’t noticed, we have a new home on Substack. I hope this smooths out some of the challenges some of you were dealing with viewing the newsletter on your mobile phone. Thanks for being here! It means a lot to me that all of you allow me into your inbox each […]

February 3, 2022
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Yesterday, February 2nd, 2022 saw the relaunch of the Washington Football Team as the Washington Commanders. In a recent edition of ‘Talking Tickets’ I wrote about how rebranding efforts are difficult and that if you can avoid them you do. I also mentioned that the launch and the pre-launch is where most of the budget […]

marketing

Britney Spears Teaches Us Market Orientation!

7 Things I’m Looking Forward To At TPC 2022 Day 1

7 Pricing Basics That Get Missed All Too Often

Tim Burton’s Batman Movie Revolutionized Movie Marketing!

Talking Tickets 4 February 2022: UK Sports Bounces Back! The Omicron Fallout! The Secondary Market! And, More!

Talking Tickets 7 August 2020: The City of Melbourne! The Future of Ticket Sales! #SportsBiz! And, More!

3 Brand Management Lessons From the Launch of the Washington Commanders!

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