leadership Archives - Page 10 of 10 - Wakeman Consulting Group

Leading The Strategy Evolution Of Your Company!

September 1, 2016
wakemanconsulting
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Strategy is about more than having a good plan, having outcomes based goals, or even tying outcomes to a feedback loop…all of which are ideas that we have thrown around here recently. One of the biggest and likely the most meaningful aspects of a strategic effort or revolution in your organization is the role that […]

August 23, 2016
wakemanconsulting
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Strategy is one of those words that can easily get pulled into the pile of crap that most buzzwords exist in…its too bad that more of our so called “thought leaders” have such a poor grasp on strategy because it is an essential component of your business and the life it lives. Your strategy basically […]

The role of advertising in branding

To many marketers, advertising is the way that they lead into brand building. This is always the wrong choice. The reasons that advertising is not effective for brand building are many, but the most important reasons are: Its expensive Gaining traction from advertising without a strong brand is difficult Can’t really be used to build […]

The role of advertising in branding

Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our […]

September 10, 2015
YDESIGN
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A lot of times we find ourselves in the wrong market. The reasons for this are likely many and I am sure if you spend any time in business, you find yourself facing this challenge. But the bigger issue is how do you overcome being involved or targeting the wrong market, so that you can […]

September 9, 2015
wakemanconsulting
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There are a lot of challenges to establishing a consistent marketing message and delivery. Some of which are perfectly valid, but still not worth the cost to you and your ability to build a consistent presence in the market. Some of the more common challenges I hear about from my clients include: Wrong market: This […]

leadership

Leading The Strategy Evolution Of Your Company!

10 Ideas That Will Help You Develop A Successful Strategy:

The role of advertising in branding

The role of advertising in branding

Back to Basics #3: We are all in the marketing business

Which market am I looking for?

Why your marketing is failing?!

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