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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

hillary clinton

What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction.  I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler.  But […]
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10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple […]
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Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]
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