experience Archives - Wakeman Consulting Group

What A Night At The Anthem In DC Taught Me About Extraordinary

November 15, 2017
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I spent last night at The Anthem in DC, watching Mavis Staples and Bob Dylan. Which is pretty extraordinary, Bob Dylan is 76 years old and still goes out and rocks and doesn’t let up for about 2 hours. If you haven’t been to the venue yet, both shows I have been to have […]

September 13, 2017
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I’ve noticed lately that I haven’t been going to Starbucks at all. I’m not sure when this started, but I noticed a while back that I just never go into one any longer. I don’t say this because I have any beef with Starbucks at all. I just don’t prefer it any longer. I’m […]

Your new sexy ticket sales or experience idea is MAGIC!

Another day, another new subscription model idea or ticket package or experiential area that is going to reverse the trend of declining attendance in sports… That’s what the past few months have felt like and it is tough to reconcile the myth and the hype around these ideas with the reality that most of […]

If its a bad idea in baseball, let’s try it in football.

Another day, another team decides to offer up a “novel” new subscription program. Which made me laugh when I saw this tweet referencing the story about the Jets’ new plan. Sounds similar to @Braves monthly pass. Seems like sport orgs have realized millennials favor experience/cheap price tag over location. https://t.co/Em61ICc9dx — Liz Sattler (@LizASattler) […]

If You Are Selling & Marketing Sports, You Are In An Arms Race…

To gain attention, buzz, word of mouth, chatter…whatever you would like to call it. The thing is, the old marketing playbook of people would just show up because we are sports is over. If you’ve seen the early season MLB attendance visuals, you know that the pain that is starting to be felt across […]

Customer Service Is The Easiest Form Of Marketing

One of my favorite stores has been Smythson. If you don’t know Smythson it is a really great British stationary store. They sell these extremely opulent notebooks with leather covers and their special paper. Recently, on a trip to NYC, I stopped in Smythson with my lady. She wanted to buy some stationary and […]

10 Big Challenges Facing Performing Arts As An Industry…

Get ‘Talking Tickets’ my newsletter for people that sell tickets, experiences, sports, and concerts. 5 top stories from the week and a little analysis of why this story matters and what you should be thinking about it. One of the areas I’ve found myself returning to over and over again over the years is the […]