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Donald Trump Is Our President…

January 20, 2017
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Today Donald Trump took the oath of office to become President of the United States. Wow! It still hasn’t quite sunk in. And, I called the possibility a likelihood early on. Why? Well, pretty simply, the guy is a master marketer. Do I believe that he believes half the things he promises, no, but that […]

January 7, 2017
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As have a lot of people, I have been thinking a lot about the election we just had in the United States and looking for lessons that we can use to take to our business lives, our public lives, and our personal lives. And, one of the really frustrating things about any sort of political […]

January 6, 2017
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Guess what, if you missed the news last night, Donald Trump’s “fabulous,” “incredible” wall is going to have to be paid for by the United States’ taxpayers. I know, shocking, a politician lied about something. The next thing you are going to tell me is that water is wet. […]

December 3, 2016
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Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]

October 17, 2016
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

September 3, 2016
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

donald trump

Donald Trump Is Our President…

People Don’t Always Make The “Right” Decisions…

Lies, Stories, and Donald Trump’s Wall…

Branding: It Can Be Your Own Little Magic Trick

Destroy Your Brand In Only 3 Easy Steps

10 Things That Will Make Your Marketing Meaningful!

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