discounts Archives - Wakeman Consulting Group

“If Everyone Is Doing It…” Theory of Black Friday

November 22, 2023
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Hey! Kevin Hillstrom writes about “inflection points” this morning and the number of inflection points that will come up over the next few days with Black Friday, Cyber Monday, and the onslaught of SALES for the holidays. Kevin’s point is a great one that reminds me of the thing your mom probably told you at some […]

Commanders Deep Discount Opening Day

2. The Road to Recovery: Discounts for Opening Day?! Big Ideas: The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies” is my trademark statement. There are many ways to avoid dropping a discount on Opening Day…that’s a new one, actually. With this one, I’m in you see something new everyday […]

Let’s Revisit Discounting!

Get this weekly email, FREE. Never miss an issue! I saw a lot of stuff on pricing. Last week I wrote about Target’s inventory glut and what that means for pricing as well. Then, someone sent me a copy of the Redskins’ Father’s Day 45% off Opening Day ticket sale. So that brought me back […]

February 10, 2022
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I did a Super Bowl week edition of “Scott’s Takes” with Scott Friedman yesterday. We covered a lot of ground and I talked about the way that the NFL’s On Location program has helped the Super Bowl maintain price integrity. Then, overnight, there were about 1,200 tickets dropped on the secondary market which could impact […]

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment […]

Can Theatre Really Work With The Secondary Market?

Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. […]