customer service Archives - Page 2 of 5 - Wakeman Consulting Group

Are you screaming “WE CARE” to your customers?

September 19, 2017
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When I was 24, I moved to Seattle and really didn’t know anyone, know anything, and have any connections to anything. I did have a hope and a dream that I could make something of myself. That’s when I saw a job announcement in one of the Seattle papers at the time about staff […]

There Are No Unimportant Jobs…

Football season is getting ready to start and one of the best things about football is that it is truly a team sport. You have 11 men on a side, working together to score or stop the other team from scoring. This isn’t about sports though. Its actually about any organization we are involved […]

10 Things To Think About In Your Marketing

When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for us. To help you facilitate that thinking, here are 10 things that you need to think about when you are thinking about your marketing. […]

Outrage Is Easy

And that is usually where we find ourselves most of the time. If we are working on a project and the client doesn’t agree with us, we are outraged that they don’t see the project the same way that we do. If we are inconvenienced in traffic, outrage is our default setting for when […]

Customer Service Is The Easiest Form Of Marketing

One of my favorite stores has been Smythson. If you don’t know Smythson it is a really great British stationary store. They sell these extremely opulent notebooks with leather covers and their special paper. Recently, on a trip to NYC, I stopped in Smythson with my lady. She wanted to buy some stationary and […]

Your Sports “Netflix” Model Program Is Suicide…

Lately there has been an epidemic of discount programs popping up around sports, disguised as “subscriptions” and because one got a nice piece of PR, everyone needed to jump on the bandwagon…the only problem with these things is that they are just accelerating the decline and value of tickets and attending games even further. Because […]

The Sports Inside Sales Team Is Likely Hurting Your Business And You Don’t Even Realize It!

…and I doubt you even realize it. I’ve been working through a really great text book on sales in sports called Selling in the Sport Industry and I have found myself cribbing notes, jotting down ideas, and really thinking through a lot of the sales and marketing practices that are just considered “best” or “normal” throughout sports. […]