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business

A quick note on loyalty programs

The article that prompted these thoughts on loyalty programs. This idea popped up a few weeks back, but part of the changes that are coming to loyalty programs is driven by the data that shows that they aren’t very effective at driving heavy users to buy more.  ‘How Brands Grow’ has an entire section on […]
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6 quick ideas on setting a better price…

I’ve been doing some research on pricing lately because pricing is on everyone’s mind with inflation, economic uncertainty, and cost of living challenges. In business, pricing seems to be one of the most vexing issues that people deal with and too many marketers run straight away from the pricing decision. For that matter, too many […]
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A Riff on Strategy…What Do You Think?

Hi! I read a blog that stuck with me this week about “riffs”.  So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors.  Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward.  […]
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7 Common Strategy Mistakes

Hi- In the before times, I did a workshop with businesses called “The Whiteboard Workshop” and we’d lay out their strategy with action items attached that would carry them forward with an emphasis placed on what they’d achieve in 90-180 days.  I did one recently and the impact it had on the organization in the […]
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