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dave@davewakeman.com
Washington, DC 20008
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business

My theory of marketing…

In my little about me blurb, I’ve mentioned that I’ve started or helped start and rebuild a number of businesses.  Now that would give you the impression that I am pretty good at making sense of business, and you wouldn’t be wrong.  But, I think that the aspect of business that I have found the […]
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What My Ideal Job Title Would Be

Organizational Architect & Chief Storyteller I mention this because I’ve been reading and re-reading a lot of business books over the last few weeks and Seth Godin’s ‘Lynchpin’ stands out as an extremely valuable book of career advice. Which brings me back to me ideal title and why: First of all, minus odd jobs that […]
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NASCAR Is Struggling…But What Can They Do?

I’ve seen a lot of articles floating around the Internet recently about the struggles of NASCAR: failing teams, declining revenues, bottoming out attendance. If you poke around any kind of live entertainment, this is a challenge that isn’t unique for a lot of entertainment options. Anytime you see, 21 of 23 tracks have a big […]
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Why Should You Settle For 5% or 10% growth?

A lot of times we see businesses and organizations set goals and objectives for themselves and they will be needlessly modest. Something along the lines of, “our ambition for this year is to improve revenue by 5%.” Which on the surface sounds pretty good. But one of the things about setting these kinds of modest […]
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