business Archives - Page 27 of 74 - Wakeman Consulting Group

Marketing, first. Marketing, always.

At this point, almost all of us are in the marketing business… Don’t believe me, follow me… * Your local news station, if you are in a city like I am….you are faced with the challenge of cable, multiple network programs, or watching the news at all. * The big white shoe law firm…any great […]

Creative Destruction!

Joseph Schumpeter is famous for coining the phrase “creative destruction.” And in the context of what many people consider a tech bubble, it is probably a good idea to think about what this concept means currently…. 1. As tech matures, and we more fully embrace our technology companies…we should make an effort not to wed […]

Are you a creative?

Let’s take a look at this concept of creativity for a moment… Creativity is something that we all objectify and have an affinity for…but the real question is how do you identify this creativity and what does it mean…which leads to the ultimate question: How can creativity be useful? Here’s my challenge to you…if you […]

Your main concern…

One of the things I spend a lot of time exploring with my clients is how much a certain challenge is costing you… Often, our biggest competitor in life is the status quo…there isn’t a pain strong enough to get you to move on the pain you are feeling. This can occur either due to […]

Complex! No, simplify.

Most of us find ourselves delving too heavily into complexity, but more and more the true genius of any situation is finding a way to simplify some subject….be it business, non-profits, advertising, or politics. The act of simplifying something begins pretty simply by being honest about what the true challenge that is being faced is […]

Correct objectives…

As we move towards organizations that are built on their ability to deliver projects, we are faced with the challenge of measuring these projects with a set of objectives that is relevant to what the intended outcome is… For you, the practicing manager or leader, you need to take a few extra moments to understand […]

Social Selling May Not Be All Its Cracked Up To Be

I’ve been doing some reading on sales lately and I know the buzz is all about “social selling.” And, I’m a big advocate of finding ways to generate interest in yourself as much as possible so that you don’t have to do a lot of the less successful forms of selling. But here is the […]