business Archives - Page 26 of 74 - Wakeman Consulting Group

Culture…Culture

In talking with a fellow consultant recently, we went down the rabbit hole of “culture." I’m not one that simply buys into the idea of culture as the end all be all, but my colleague made a good point…for certain parts of an organization "culture” is king. Look at the Oakland Raiders in football, NBC […]

Bright, Shiny

Recently I have had the opportunity to speak with people across the sports industry about their best practices in sports and tickets… One amazing thing I found was that despite our embrace of technology and the Internet, some old school sales techniques are giving them a tremendous boost…so things like direct mail, promotions, and phone […]

You…Strategy…Hmmm..

There are probably a few really good reasons that organizations don’t think strategically…which doesn’t mean that any of them are good. 1. Short term focus… 2. Lack of a built in structure… 3. Incorrect incentives… 4. Turmoil 5. Poor team building These are 5…and I am curios about what you think happens when strategy isn’t […]

Decline…and oblivious.

Its pretty easy for us to tell ourselves we are doing something… I’ve dealt with clients that are propelling themselves on a death spiral because they aren’t willing to take a measured eye at their organizations. And, get angry if you point out the obvious. Here’s the thing…if you are doing something and you want […]

Systems or Guessing…?

If you take a moment to reflect on what you are doing and look at your successes and your failures, you may find a pattern… What you hope to look for is a pattern of activities that can be repeated… These patterns become systems, which have their own challenges, but, which in the short term […]

Are we really innovating?

An interesting idea was presented to me recently… As we move around and push technology, ideas, and other aspects of life… We hear a lot about “innovation." We especially hear about how much every company and organization really wants to innovate… What if this isn’t true? What if in the end, we are all afraid […]

#1 Marketing Mistake

Most of the time, your biggest marketing mistake is assuming that your message is desired or wanted. Typically it is not. That’s why it is pretty frustrating to see millions and millions of dollars wasted on poorly written, poorly targeted marketing. Here’s the simple thing, if you are selling a service, a product, or yourself […]