business Archives - Page 24 of 74 - Wakeman Consulting Group

Push Me! Push Me!

Too often decisions are made in a vacuum. This is the case with most marketing decisions. One of the great falsehoods that too many businesses operate under is that marketing is sort of a loss leader and that the best position for them is to be out of the way of the sales force. In […]

Pain…its plain and simple, or is it?

Keep this in mind when you are talking to clients and potential clients… Most of the time when you are talking to someone, they are describing a point of pain. Now this pain is likely acute and very much the top of mind for a client…or they likely wouldn’t be talking with a consultant. But, […]

Strategize your priorities

Yesterday I talked about setting priorities and an extension of that is knowing what should be a priority. If you are in a revenue generating position, you know that the number 1 priority for you should be getting in front of potential buyers. If you are in a writing business, you know that words and […]

Pat Riley taught us something

I’m a fairly regular watcher of the NBA. I still remember the first season of the Miami Heat when they started out 0-17. And at the trade deadline this year, after the Heat were supposedly left for dead when LeBron James went back to Cleveland, Pat Riley pulled off a pretty big trade for one […]

Pat Riley taught us something

Wrapped in a brown bag

A bookstore not far from my son’s preschool had a display recently with the books wrapped in brown paper and the title and author written on them. The experiment, while having its heart in the right place was misguided, partly because all of the books were classics and well known. The real test would have […]

Happy Birthday Steve Jobs

Wherever you are! Its important to remember on the day that Steve would have turned 60 that his most important idea wasn’t the iPad or iPhone or anything else… His most important idea for all of us was to keep pushing and not be afraid of change.