business Archives - Page 23 of 74 - Wakeman Consulting Group

Impact? Why? How?

The other day I wrote about organizing principles and how you need vision to deliver you forward. As you look at your guiding principles, its good to rank them in accordance to the value that you feel they deliver to you and your clients. In my example, I would say that reinvention is the most powerful […]

Why does direct marketing work?

I’ve made a pretty good reputation for myself in direct marketing. And, despite the rumors of its decline, direct marketing is still quite successful. The reasons that direct marketing is still effective are too many to list right now, but 3 that you should consider are this: * targeted: when you make the effort to […]

Organizing principles

I fell into a trap recently… I caught myself thinking in terms of commodities, actions, and clutter…and not the more important thing, results. The collision was beneficial though…because it made me think about what happens when you organize your identity in a meaningful and congruent fashion. As an example, when I am not being coy…I’d […]

Transformation and Change

I had a conversation earlier this week with someone I respect a great deal…and I realized that I may end up so focused on what I am trying to do for my client’s that I forget what the driving motivation for me is. And, I have the feeling that you may fall into the same […]

4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed […]

Terms of work

Ownership is one of those words thrown around quite regularly, of late… But what does it mean? In a world where everyone is an entrepreneur and everyone is a leader and thought leader…what do these terms mean? I’d say that the only thing that really matters is producing things that matter….ideas, books, or whatever.

Small…or something.

Its too bad that so many of our ads treat men and women like morons… When you are looking to build something…a brand, a business, a campaign..you don’t get there by making people feel small, you get there by making people feel like they are part of something.