business Archives - Page 21 of 74 - Wakeman Consulting Group

Friend or Foe?

If you are like me, you don’t always take the moment to realize how much of a positive impact some of the changes we have encountered have had on us… Here’s one that has ultimately changed everything about how we live our life… Globalization. In most instances, globalization is considered a negative thing…and one thing […]

What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision. As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level. In too many organizations, we […]

What’s Your Vision?

Marketing vs. Advertising

I see this a lot, marketing and advertising used interchangeably. The fact is that they are entirely different animals. In fact, most of what is really called marketing now, isn’t. It is advertising that is just couched under the term marketing so that it can seem to add more value. True marketing is a structure […]

Two viewpoints

Somedays I think that there are essentially two ways of viewing the world… The first is from the point of view of narrowing your choices, eliminating ideas, and trying to whittle down your options to the point you have only got one choice. The second one, and a more productive one for me, is that […]

Big Data?! Useful or Useless?

There is a lot of buzz about Big Data and having more information can be incredibly useful…until the point that it isn’t. The thing about data or Big Data is that you are still going to need a strong analysis of the information, a point of view, or some sort of human interaction to make […]

Silo Thinking

Silos aren’t necessarily healthy…in marketing or in general. Here’s the deal, most of us are more process experts than technical experts and the skills and insights that we have used to solve certain problems are applicable across any number of projects and industries. So, here is the challenge and the opportunity…the next time you are […]