business Archives - Page 16 of 74 - Wakeman Consulting Group

Concert Prices Jump: Big Time!

2. The Road to Recovery: Concert ticket prices jump, a lot: Don’t believe me, look at the situation that Bruce Springsteen dealt with. Inflationary pressures are real. Get while the getting is good, yeah?! We’ve covered this a great deal lately. So I won’t belabor any of this today. Instead, I’ll just point out a few things: […]

40 Quick Strategy Tips!

I saw a tweet the other day that said, “What actions would I take if I were starting my social media accounts over.” I’m in no danger of starting my social media accounts over, but I did like one of the tips to write up 40 one sentence tips on the top you talk about. […]

Helping Marketing Win a Seat at the Price Setting Table

I was recently asked the question on the Twitter machine: “In an age where marketers have been shut out of sales and pricing decisions, how do you convince execs to let marketing get involved?” It is a good one, so I decided to dedicate a blog post to this idea. Let’s begin by asking ourselves […]

Lessons From Target’s Inventory Glut

Get my Sunday note, ‘The Business of Value’ delivered free by signing up here. Never miss a new idea. Hi- I’ve been reading a lot about Target having to reduce prices or discount items to clear their inventory backlog as consumer behaviors change during whatever phase of the pandemic we are in. This is also an issue […]

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

Retiring Certain Myths…

In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]

How Well Are You Doing The Basics?

I’ve been doing a lot of research in preparation for a number of different presentations and offerings that I have coming up… If you were to ask me what the common theme of much of my research has been, it has been the need to return to basics. What exactly are the basics? That’s […]