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The 3 Ps of Pricing

January 21, 2023
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As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

January 16, 2023
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I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 15, 2023
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Hey! First off, I’m heading to Seattle from 23-26 January. So if you are in the Seattle area or in Seattle that week, let me know. On Wednesday afternoon and Thursday morning I will be at INTIX with the team from Cover Genius. The rest of the time, I’ll be around town catching up with […]

January 11, 2023
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I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

January 10, 2023
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I’m doing a little pricing research and I want to know how the pricing decision impacts your role. The survey will take you about 60 seconds: or less time than watching that next TikTok video will take. If you have a minute to share, it will help me give you better insights, ideas, and teaching […]

January 8, 2023
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Get this delivered to your inbox free weekly: ‘The Business of Value’ Hey! Pricing is one of those things I stumbled into when I was a young marketer. I understood the power of marketing to sell stuff, but I never knew the power of pricing to drive profit, grow brand power, and establish market dominance […]

January 3, 2023
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At the start of a new year, one topic that people ask about is pricing. Why pricing? In my work, pricing is the MVP moment of marketing because the price setting moment is when you have the chance to capture some of the value your marketing should have been creating throughout the customer’s journey through […]

business

The 3 Ps of Pricing

Foundations of Successful Brand Strategy

71.5% of People Tell Me Pricing is Most Important or Very Important in Their Business.

2023: My areas of thinking and focus…

How Important Is Pricing In Your Business? Job?

What Do You Need to Know to Price More Effectively?

5 New Year’s Pricing Tips

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