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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

Where does your brand get its value?

One of the key questions you will need to answer at some point is where is my brand getting its value? And, for a lot of companies, the answer gets muddled because they believe that the brand gets its value from the stuff that it makes. Which really isn’t true. Because lots of people and […]
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What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]
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What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]
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There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]
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There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]
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What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]
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