So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]
So what is the proper role of advertising in your marketing efforts? Well, it does have a role, but it is likely different than you think because when you are marketing a brand and trying to build awareness, advertising is the most ineffective way to deliver the results you are looking to achieve. Why? Advertising […]
Marketing Really Is Branding…
At this point in time, branding and marketing are pretty synonymous with one another. Because if you don’t do a good job of branding your business, you aren’t really marketing yourself at all. And, lately, I have been focusing a lot on the role of marketing and branding as powerful tools to generate business. […]
3 Ways To Shape A Better Value Proposition
When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]
10 Considerations Your Marketing Must Make
The first rule of marketing is that you need to put some thought into it and identify a market and a void that you want to fill. Unfortunately, that doesn’t always happen and you end up with a bunch of worthless advertising that just eats away at any good will you might have possibly had. […]
Back To Basics #5: Everything You Do Is A Reflection Of Your Brand
As we look at the basics of business and how important they are to the overall performance and longevity of your enterprise, it is important to reflect on one key attribute of your business that can often get lost in the shuffle of all of the other responsibilities that you and your team may find […]
Are You Giving Off The Perception Of Excellence?
Do you remember the show: “How I Met Your Mother?” And, the brand that Barney Stinson built for himself after he had his heart broken early on in his adulthood? Well, that brand is what I want to talk with you about…because he took a former tree hugging hippy and turned him into someone that […]