branding Archives - Page 30 of 36 - Wakeman Consulting Group

Rule #1: Discounts Are Bad, Okay?

One of the first things that marketers jump to when faced with a sales challenge is discounts! Stop! STOP! STOP! Discounts are one of the great brand destroyers and a crutch that has led to the destruction of the retail market as we know it. Think about this, you create a product or service and set […]

“This Offer Is Exclusively For You!”:

All of the most outstanding brands do one of two things: The include a large group of people and they exclude a lot of people. There is nothing wrong with excluding people from your brand’s value proposition. In fact, it is one of the best things that you can do for your brand. Why? Because […]

Do You Believe In Consistency?:

Here’s a great tip that you can use for the rest of your career: If you want to improve the performance of your marketing and advertising and branding, you need to focus on how consistently you deliver your message! Pretty simple, right? The number one key to the success or failure of your marketing efforts can often […]

Is Your Advertising Helping You?:

One of the big ideas that a lot of poor marketers jump to is that advertising has to play a big role in your marketing efforts. Or, that they are going to win over an entire audience with their advertising efforts. The dirty secret in advertising and marketing is that the only person that is […]

Is Your Messaging Going In The Right Direction?:

The cartoon above illustrates something that is pretty common to all of us at some point, the question of whether or not we took a wrong turn. When you think about life, that question arising at some point seems like a given. But do you ever take the time to think about it in regards […]

Do You Understand Brand Strength?:

We hear a lot about branding and “strength of brand” and a lot of other terms that are meant to mean depth of thought in regards to marketing and branding thought. Most of them are the exact opposite. When you consider whether or not your brand has strength, there are likely only 3 things you […]

Keeping Your Brand Tight:

A major challenge for many companies and brands is trying to be too much or do too much. In many cases, brands fall into that deadly trap that makes people think “if I just tell you this one last thing, you are going to be totally bought in.” Which never happens. So the challenge when […]