branding Archives - Page 28 of 38 - Wakeman Consulting Group

Branding & Marketing

Steve Jobs is said to have hated the use of the words “branding” and “marketing.” I get it. The stories about Apple talk about how Jobs was obsessed with adding so much value that it was just obvious that you would buy their products. And, in the conversation about branding and marketing these words are […]

Why You Remember The Sponsors Of Minor League Teams…

I recently saw a note about Minor League Baseball CMO Michael Hand advancing a plan that engages brands surrounding large scale advertising in the minors. Hand talks about the leading brands needing to be advertising with MLB, but I think that is a limited view because one of the key reasons people remember the ads […]

Revenue Generation: Like Grabbing Cash From A Money Tree?

When you talk about revenue, you are often put in the position of making money grow on trees! Which isn’t actually true because in fact, most of changing and growing the revenue machinery of your organization is a process, just like any other process. Like any good process, there is just a series of patterns […]

Another Post About Personal Branding…

You know the world really needs an additional post on personal branding, but since I created my personal brand as “The King of Tickets” and had several very successful relationships with companies like American Express, YellowTail Wines, and Yahoo!, I believe I can add a little bit to the conversation. Since I left ticketing […]

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery. But I really appreciate an article that I saw in The Daily about the NYC store Fivestory. The story highlights something that I think isn’t just […]

3 Thoughts On Brand Development

Since I’ve moved to DC, I’ve been out selling myself to people in a way that I haven’t had to since I moved to NYC about 10 years ago. Which has been both good and bad. Good in the idea that by forcing myself to look back at my accomplishments I have been able to […]

Grateful Dead and the power of stories…

The Grateful Dead weren’t exactly the hottest selling commercial act, even at the height of their popularity. In the over 50 years that they have had music out, the band has sold about 35 million albums. Which isn’t anything to be laughed at, but in terms of top selling acts…it isn’t that great. To put […]