branding Archives - Page 28 of 35 - Wakeman Consulting Group

Destroy Your Brand In Only 3 Easy Steps

October 17, 2016
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

October 16, 2016
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Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding […]

October 15, 2016
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In the wake of the Wells Fargo account opening scandal, the bank is in the dumps…and rightfully so. Their new CEO says that he understands that his first job is to restore trust in the brand, but we have to ask the question: “Is that even possible?” And, if it is possible, is it even […]

October 14, 2016
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Hey! Guess what? You have a brand, even if you don’t think you do. That means you need to think about the ways that you can make the brand sing. While I have written again and again about the power of your brand, it pays to repeat yourself from time to time. So here are […]

October 13, 2016
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When we talk about marketing, we are often talking about positioning and ownership of a phrase, word, or feeling in a person or group’s mind. The challenge for many brands when it comes to positioning is that they have taken no control over the activity and are at the mercy of the market. Positioning and […]

October 1, 2016
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There are lots of ways to grow your business, both in management strategies as well as using tools and other support available along the way. These tools can be for a variety of different aspects of the business, for example, perhaps outsourcing some of the processes to help lighten the workload, investing in different marketing […]

September 3, 2016
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One of the big issues for a lot of marketing and sales professionals is the proliferation of buzz words and meaningless jargon that penetrates the part of a business that is essential to making sure your business creates a market for its products and services. In my never-ending quest to help demystify the marketing process […]

branding

Destroy Your Brand In Only 3 Easy Steps

DC Metro’s Time On The National Stage Is A Loss For Everyone, Especially DC!

Wells Fargo Screwed The Pooch! Now What?

10 Ways To Make Your Brand Sing!

What is really in a frame?

Where Should You Focus Your Business Growth Efforts?

10 Things That Will Make Your Marketing Meaningful!

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