branding Archives - Page 26 of 35 - Wakeman Consulting Group

Another Post About Personal Branding…

You know the world really needs an additional post on personal branding, but since I created my personal brand as “The King of Tickets” and had several very successful relationships with companies like American Express, YellowTail Wines, and Yahoo!, I believe I can add a little bit to the conversation. Since I left ticketing […]

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery. But I really appreciate an article that I saw in The Daily about the NYC store Fivestory. The story highlights something that I think isn’t just […]

3 Thoughts On Brand Development

Since I’ve moved to DC, I’ve been out selling myself to people in a way that I haven’t had to since I moved to NYC about 10 years ago. Which has been both good and bad. Good in the idea that by forcing myself to look back at my accomplishments I have been able to […]

Grateful Dead and the power of stories…

The Grateful Dead weren’t exactly the hottest selling commercial act, even at the height of their popularity. In the over 50 years that they have had music out, the band has sold about 35 million albums. Which isn’t anything to be laughed at, but in terms of top selling acts…it isn’t that great. To put […]

May The Most Human Business Win…

Lately I have been doing a lot of reading, thinking, and writing about the world of sports and live entertainment. And, what is pretty interesting about that is that everywhere I look, the answer to the challenges that so many industries are dealing with seems obvious, but the way that they talk them also feel […]

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]

Ways To Reinvent Your Product Or Service To Create More Sales and Value

A long story short, a few months before the iPad 2 came out and everyone was buzzing about what Apple might do to make the new iPad a step ahead of what the original was, I had an interview with a branding company because I was looking for a change from tickets and this was […]