branding Archives - Page 24 of 36 - Wakeman Consulting Group

Rand Paul vs. Washington?

On Tuesday, Rand Paul kicked off his campaign for President in Kentucky. There is a lot of talk about the “outsider” themes of his campaign and the fact that it is tough to be an outsider because he is in Washington as a Senator. This misses the fundamental idea of marketing…which is that your marketing and […]

3 Card Monty or Consistent?

When I visit clients, I am often inundated with questions about the effectiveness of a particular tactic. Too often, any one tactic can have the feeling of a pyramid scheme or 3 card monty if you don’t know what you are looking at and why you are looking at it. This is why I speak […]

Opening Day…

Last year, or, maybe, it was the year before…someone had the idea to make Opening Day a national holiday, much like the idea goes, the day after the Super Bowl should be a holiday as well. These ideas are triumphs of marketing and branding. Despite what people will tell you, the average age of an […]

What’s Marketing Success Mean=Dollars!

Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts. I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation. Here […]

Pyramid of Value to Marketing/Branding Efforts

I have been working on creating a visual to present to my clients…which shows a triangle of business communication value. Since I don’t have it mapped out for you, I will describe it…and I think you will have better success thinking it through than if I just drew it up for you right now. At […]

Why does direct marketing work?

I’ve made a pretty good reputation for myself in direct marketing. And, despite the rumors of its decline, direct marketing is still quite successful. The reasons that direct marketing is still effective are too many to list right now, but 3 that you should consider are this: * targeted: when you make the effort to […]

Transformation and Change

I had a conversation earlier this week with someone I respect a great deal…and I realized that I may end up so focused on what I am trying to do for my client’s that I forget what the driving motivation for me is. And, I have the feeling that you may fall into the same […]