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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision.  As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level.  In too many organizations, we […]
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What Are You Telling Me?

The thing about any advertising you undertake is that you are looking to get a reaction.  I read a really interesting analysis of the political consultant’s role in developing messaging for candidates…and I have to say I tend to agree that too much of what constitutes “advice” and “guidance” and “messaging” is just watered down, mindless filler.  But […]
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Rand Paul vs. Washington?

On Tuesday, Rand Paul kicked off his campaign for President in Kentucky. There is a lot of talk about the “outsider” themes of his campaign and the fact that it is tough to be an outsider because he is in Washington as a Senator.  This misses the fundamental idea of marketing…which is that your marketing and […]
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3 Card Monty or Consistent?

When I visit clients, I am often inundated with questions about the effectiveness of a particular tactic.  Too often, any one tactic can have the feeling of a pyramid scheme or 3 card monty if you don’t know what you are looking at and why you are looking at it.  This is why I speak […]
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Opening Day…

Last year, or, maybe, it was the year before…someone had the idea to make Opening Day a national holiday, much like the idea goes, the day after the Super Bowl should be a holiday as well. These ideas are triumphs of marketing and branding.  Despite what people will tell you, the average age of an […]
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What’s Marketing Success Mean=Dollars!

Pretty regularly, we see advertisers and marketers trumpeting the “impact” of their efforts.  I’m usually afraid to ask what the measurements of success are that are being used. Because too often, the things are being measured aren’t really valuable, but from the spin factor, they are valuable as tools to change and redirect a conversation.  Here […]
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