branding Archives - Page 23 of 38 - Wakeman Consulting Group

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

Real value exists in impact

When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]

Recapping Ticketing Professionals Conference 2018

So I’m mostly recovered from my second trip to the Ticketing Professionals Conference in Birmingham, UK last week and I have a few ideas and observations that I can share with you about the global ticket market and where we can all create more value in tickets. Let’s do it: Customer Experience and Customer Service […]

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

January 10, 2018
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Last night I did a seminar for a small group of small/medium size law firm principles. It was quite an enlightening experience for me because I realized that one of the biggest gaps holding back many SMEs in any professional service firm is “The Differentiation Gap.” We can define “The Differentiation Gap” as the […]

October 4, 2017
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There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]

October 2, 2017
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Digital tools have been around for 10-15 years now. They get better all the time, sure. But the concept and application of them have been around for quite a while now. Which should imply that we have gotten better at being able to apply them in a meaningful manner. Unfortunately, that hasn’t really been […]

branding

Pricing and Taylor Swift’s Latest Bit of Bad Press

Real value exists in impact

Recapping Ticketing Professionals Conference 2018

Much The Same, Only Different?!

Overcoming “The Differentiation Gap” In Your Sales and Marketing

The Big Problem With Mass…

The Simple Or The Meaningful…

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