branding Archives - Page 23 of 37 - Wakeman Consulting Group

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

Hiring: The Next Big Sports Business Hurdle

I’ve covered a lot of ground on the need for better marketing and smarter selling and improved branding in sports and entertainment business lately. But I have failed to really cover the likely starting point for a lot of these challenges: hiring. Sports seems to have an especially high turnover rate and it isn’t […]

Don’t Destroy The Freeze! But I Bet The Braves Can’t Help Themselves!

If you are like me, you’ve been seeing viral video of a new Braves’ promotion, “The Freeze.” So when I saw Darren Rovell’s piece this morning on the phenomenon and how the Braves came up with a great activation that has probably produced much greater impact than anyone could have hoped for. But as […]

Things Big Dumb Companies Do….

Not focus on the customer. Try to squeeze out of every interaction at the detriment of the long term value of the customer. Try to water things down to the lowest common denominator. Not think that their monopoly on your attention will ever fade and act accordingly. Not create exceptional products or experiences. Think […]

Customer Service Is The Easiest Form Of Marketing

One of my favorite stores has been Smythson. If you don’t know Smythson it is a really great British stationary store. They sell these extremely opulent notebooks with leather covers and their special paper. Recently, on a trip to NYC, I stopped in Smythson with my lady. She wanted to buy some stationary and […]

Reinventing your brand, the HRC version…

One of the images that has played out on American TV all week is that of Hillary Clinton reintroducing herself to the public. And, this post isn’t meant as a political statement…but it does provide a good opportunity for me to talk about how you can reinvent your brand, even if you are extremely well […]

Whole or part…

A lot of the work of the corporate communications arm of any business is creating an image. There are tons of theories of corporate communications, marketing, branding, and advertising. The one that I follow is that your organization is a holistic being, a living and changing reflection of what you value and what you hope […]