branding Archives - Page 22 of 36 - Wakeman Consulting Group

The Big Problem With Mass…

October 4, 2017
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There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]

October 2, 2017
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Digital tools have been around for 10-15 years now. They get better all the time, sure. But the concept and application of them have been around for quite a while now. Which should imply that we have gotten better at being able to apply them in a meaningful manner. Unfortunately, that hasn’t really been […]

September 7, 2017
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My audience must know me because I received a number of emails about the story about the Indianapolis Colts’ new branding efforts under the banner of #COLTSFORGED. I was pretty excited to see a team really emphasize branding because I have been pretty adamant in many forums that the brand of these teams is […]

August 23, 2017
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A myth of modern marketing and advertising seems to have taken hold in all too many places. This myth is that your buyers, prospects, and the uninitiated are all rational human beings that when presented with the most basic of facts will make the right decision. Guess what? That’s wrong. Once and for all, […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

Hiring: The Next Big Sports Business Hurdle

I’ve covered a lot of ground on the need for better marketing and smarter selling and improved branding in sports and entertainment business lately. But I have failed to really cover the likely starting point for a lot of these challenges: hiring. Sports seems to have an especially high turnover rate and it isn’t […]

Don’t Destroy The Freeze! But I Bet The Braves Can’t Help Themselves!

If you are like me, you’ve been seeing viral video of a new Braves’ promotion, “The Freeze.” So when I saw Darren Rovell’s piece this morning on the phenomenon and how the Braves came up with a great activation that has probably produced much greater impact than anyone could have hoped for. But as […]

branding

The Big Problem With Mass…

The Simple Or The Meaningful…

Why The Indianapolis Colts Rebranding Effort May Not Work

Your Buyers Aren’t Rational, So Your Marketing Shouldn’t Be Either…

Is Your B2B Marketing Focused On Value, Or What?

Hiring: The Next Big Sports Business Hurdle

Don’t Destroy The Freeze! But I Bet The Braves Can’t Help Themselves!

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