branding Archives - Page 21 of 35 - Wakeman Consulting Group

Much The Same, Only Different?!

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

January 10, 2018
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Last night I did a seminar for a small group of small/medium size law firm principles. It was quite an enlightening experience for me because I realized that one of the biggest gaps holding back many SMEs in any professional service firm is “The Differentiation Gap.” We can define “The Differentiation Gap” as the […]

October 4, 2017
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There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]

October 2, 2017
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Digital tools have been around for 10-15 years now. They get better all the time, sure. But the concept and application of them have been around for quite a while now. Which should imply that we have gotten better at being able to apply them in a meaningful manner. Unfortunately, that hasn’t really been […]

September 7, 2017
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My audience must know me because I received a number of emails about the story about the Indianapolis Colts’ new branding efforts under the banner of #COLTSFORGED. I was pretty excited to see a team really emphasize branding because I have been pretty adamant in many forums that the brand of these teams is […]

August 23, 2017
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A myth of modern marketing and advertising seems to have taken hold in all too many places. This myth is that your buyers, prospects, and the uninitiated are all rational human beings that when presented with the most basic of facts will make the right decision. Guess what? That’s wrong. Once and for all, […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

branding

Much The Same, Only Different?!

Overcoming “The Differentiation Gap” In Your Sales and Marketing

The Big Problem With Mass…

The Simple Or The Meaningful…

Why The Indianapolis Colts Rebranding Effort May Not Work

Your Buyers Aren’t Rational, So Your Marketing Shouldn’t Be Either…

Is Your B2B Marketing Focused On Value, Or What?

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