branding Archives - Page 21 of 36 - Wakeman Consulting Group

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

October 27, 2021
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Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

Real value exists in impact

When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]

Recapping Ticketing Professionals Conference 2018

So I’m mostly recovered from my second trip to the Ticketing Professionals Conference in Birmingham, UK last week and I have a few ideas and observations that I can share with you about the global ticket market and where we can all create more value in tickets. Let’s do it: Customer Experience and Customer Service […]

February 11, 2018
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Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]

January 10, 2018
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Last night I did a seminar for a small group of small/medium size law firm principles. It was quite an enlightening experience for me because I realized that one of the biggest gaps holding back many SMEs in any professional service firm is “The Differentiation Gap.” We can define “The Differentiation Gap” as the […]

branding

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

Man City and Everton Have Their Eyes on the American Sports Fan!

Pricing and Taylor Swift’s Latest Bit of Bad Press

Real value exists in impact

Recapping Ticketing Professionals Conference 2018

Much The Same, Only Different?!

Overcoming “The Differentiation Gap” In Your Sales and Marketing

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