branding Archives - Page 20 of 36 - Wakeman Consulting Group

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

The Road to Recovery: John Wall Street looks at dynamic pricing on the primary market: Big Ideas: Just because “everyone” is doing it doesn’t make it right. There are positives and negatives to dynamic pricing. The way that tickets are priced likely needs changing. Since I just looked at the Coyotes’ ticket prices above, I won’t […]

Bayer Leverkusen, Brand Building, and the 4Ps

Big Ideas: Brand awareness has been working for F1 and is likely to work in the case of Bayer Leverkusen. The history of your club matters, a lot. You have to take control of your brand building because there is no guarantee that anyone will do it well for you. This is a good way […]

Talking Tickets 6 May 2022: Manchester United Tickets! Market Research! Changes at the NCAA! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]

February 3, 2022
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Yesterday, February 2nd, 2022 saw the relaunch of the Washington Football Team as the Washington Commanders. In a recent edition of ‘Talking Tickets’ I wrote about how rebranding efforts are difficult and that if you can avoid them you do. I also mentioned that the launch and the pre-launch is where most of the budget […]

January 16, 2022
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

January 3, 2022
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What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]

January 1, 2022
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I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]

branding

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

Bayer Leverkusen, Brand Building, and the 4Ps

Talking Tickets 6 May 2022: Manchester United Tickets! Market Research! Changes at the NCAA! And, More!

3 Brand Management Lessons From the Launch of the Washington Commanders!

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

5 Common Reasons Strategies Fail…

My 5 areas of focus as we reach 2022

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