branding Archives - Page 20 of 35 - Wakeman Consulting Group

5 Common Reasons Strategies Fail…

January 3, 2022
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What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]

January 1, 2022
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I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]

October 27, 2021
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Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]

Man City and Everton Have Their Eyes on the American Sports Fan!

1. Man City has its eyes on winning over America: Big Ideas: * Engagement is a BS measurement. * SMART objectives rule. * Brand is the accumulation of all the touchpoints, good and bad, over time. Last week, I said that the Everton story was a companion to this story so as promised let’s talk about branding […]

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

Real value exists in impact

When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]

Recapping Ticketing Professionals Conference 2018

So I’m mostly recovered from my second trip to the Ticketing Professionals Conference in Birmingham, UK last week and I have a few ideas and observations that I can share with you about the global ticket market and where we can all create more value in tickets. Let’s do it: Customer Experience and Customer Service […]

branding

5 Common Reasons Strategies Fail…

My 5 areas of focus as we reach 2022

Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

Man City and Everton Have Their Eyes on the American Sports Fan!

Pricing and Taylor Swift’s Latest Bit of Bad Press

Real value exists in impact

Recapping Ticketing Professionals Conference 2018

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