branding Archives - Page 19 of 37 - Wakeman Consulting Group

🔦Brand Codes: More than a Logo!

September 7, 2022
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Death to big logos isn’t the end of brands! The skinny: Designers are skipping logos in their fall and winter collections. Why it matters: If this trend holds, brands will need to invest more in brand codes. Codes? Yes. Those 4-6 symbols that a person associates with your brand. Think: Tiffany’s blue box The interlocked NY on a […]

August 12, 2022
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Hey, y’all! Come on you Spurs! The big match against Chelsea on Sunday. I’ll be seeing y’all in Asheville, Durham, Athens, and Atlanta over the next week. If you are in one of those cities, let’s grab a drink or catch a game. Also, I’ll be in NYC the week before Labor Day to go […]

August 11, 2022
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I was chatting with my friend, Angela. She runs a marketing firm for live entertainment in Sydney and we were discussing ideas around branding, market segmentation, and sales. That got me to thinking about the workshop I led on marketing and sales for sports teams with a league in Australia and New Zealand a few […]

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?” In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation. Rosser Reeves taught […]

The Detroit Pistons teach us about using place in branding…

The Road to Recovery: Putting a little Detroit flavor into the Detroit Pistons: Big Ideas: Too many sports teams’ brands could be from anywhere at this point. If you have an identity, you double down on it. You don’t run from it. Brand management is on display here. Your brand is the thing people think of […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

I was on ‘Call to Action’ with Giles Edwards…

Get the newsletter free! 3. How To: Be a great podcast guest! Big Ideas: I explain how I developed my pricing philosophy, using gin! Strategy before tactics! We never really even touch the full range of experiences involving helping bust out a famous wine brand or my time on Broadway or in sports business. “Call to […]

branding

🔦Brand Codes: More than a Logo!

Talking Tickets 12 August 2022: LIV Golf! Michael Stipe! The Lionesses! And, More!

10 Ideas If You Need to Update Your Marketing Now…

Value and Differentiation

The Detroit Pistons teach us about using place in branding…

MLB Attendance Down in 21 Markets

I was on ‘Call to Action’ with Giles Edwards…

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