branding Archives - Page 18 of 35 - Wakeman Consulting Group

Talking Tickets 12 August 2022: LIV Golf! Michael Stipe! The Lionesses! And, More!

August 12, 2022
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Hey, y’all! Come on you Spurs! The big match against Chelsea on Sunday. I’ll be seeing y’all in Asheville, Durham, Athens, and Atlanta over the next week. If you are in one of those cities, let’s grab a drink or catch a game. Also, I’ll be in NYC the week before Labor Day to go […]

August 11, 2022
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I was chatting with my friend, Angela. She runs a marketing firm for live entertainment in Sydney and we were discussing ideas around branding, market segmentation, and sales. That got me to thinking about the workshop I led on marketing and sales for sports teams with a league in Australia and New Zealand a few […]

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?” In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation. Rosser Reeves taught […]

The Detroit Pistons teach us about using place in branding…

The Road to Recovery: Putting a little Detroit flavor into the Detroit Pistons: Big Ideas: Too many sports teams’ brands could be from anywhere at this point. If you have an identity, you double down on it. You don’t run from it. Brand management is on display here. Your brand is the thing people think of […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

I was on ‘Call to Action’ with Giles Edwards…

Get the newsletter free! 3. How To: Be a great podcast guest! Big Ideas: I explain how I developed my pricing philosophy, using gin! Strategy before tactics! We never really even touch the full range of experiences involving helping bust out a famous wine brand or my time on Broadway or in sports business. “Call to […]

Brand Management Matters In Sports, Yes. But Everywhere…

This is from ‘Talking Tickets’, get it FREE each Friday and don’t miss any actionable analysis. 3. How To: Brand Matters in sports and any organization: Big Ideas: A strong brand helps you gain pricing integrity. A strong brand helps you build loyalty. A strong brand helps you generate demand. I like this piece from Jess […]