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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

5 Keys to Setting a Better Price

Every industry and situation is going to deserve a slightly different answer for setting the right price. Why? It is different for a solo entrepreneur to set a price for services compared to an FMCG brand. A law firm versus a sports venue. But there are a few principles that apply everywhere. Do Your Research: […]
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Ticketmaster Takes Continue To Come…

Good day!  USA v. England in the World Cup today at 2 PM Eastern in DC. I’ll see y’all at the pub.  Kareem Abdul Jabbar shared a nice message with his Substack subscribers on Thanksgiving Day. Over the next month or so, I hope that all of you find joy, gratitude, and happiness in your communities that […]
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Ticketmaster, Taylor Swift, and Tickets.

The last few weeks have been filled with ticket news about Ticketmaster, Taylor Swift, Bruce Springsteen, and more… Interesting times to be sure. I was invited to the American Antitrust Institute’s panel in DC about monopoly power in tickets with the target being directly on Ticketmaster’s back. I went and listened. I took a bunch […]
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Dave’s Foundations of Strategy and Growth

Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
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🥤Brand Building Pays Off Over Time

Pepsi’s quarterly report highlights the power of branding.  The Big Idea: Brand building is a long-term investment.  Pepsi announced its quarterly results last week. The call was filled with talk about the different brands that Pepsi manages and how the investment in brand building is paying off.  What Do You Need to Know: Les Binet and Peter […]
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