branding Archives - Wakeman Consulting Group

The BIG Ticket: Beyonce Feeds #PaysToWait?

Hi! #PaysToWait is a real phenomenon. You can look at this recent story about Beyonce’s ticket sales and fans talking about paying crazy pre-sale prices for nosebleeds. Yield management matters. But so does your brand. There is a balance that needs to be struck between maximizing revenue and preserving your brand. Beyonce’s tour is just another in […]

The BIG Ticket: The Masters “Crackdown”

I’ve been following this for a week. Scott Friedman and Darren Rovell have covered this the best. I grew up in the shadow of Augusta National and remember Masters Week from my childhood. But it isn’t something I spend much time thinking about. Then, I realized it perfectly explains sports business now. I ask myself, “Does […]

Mike Sykes Tells Me StockX is Misstepping!

Hi. I’ve used StockX in the past. I love the sneakers. Mike Sykes has even shared some of my heaters in his newsletter. So, when I saw Mike talk about StockX cutting corners, I wanted to take a look. The Kicks You Wear The Kicks You Wear, Vol. 414 — StockX loses its plot 🧐 Gooooood […]

The BIG Ticket: The Vedder Cup

Hi! You didn’t think this one would miss my attention, did you? The Mariners, the Padres, and Eddie Vedder are coming together to create the Vedder Cup. The teams will come together to support the EB Research Partnership. This is an organization for which I did a pro bono project back in 2019. A great cause to […]

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Hi! Day 1: we covered strategy with one of my thought leader heroes, Roger L. Martin. Today, we are going to look at targeting. I’ve had to go outside of tickets for much of this week’s information due to the nature of what I am teaching. So, I may drop an another bonus newsletter or […]

Scott Galloway is the Branding Expert America Deserves.

Hi! I’m going to send you two emails today. I want to share this Mark Ritson podcast on WARC because of his analysis of why Scott Galloway is so popular as a “branding expert”. Mark says that in America we get the “experts” we deserve. I believe that is true. At some point, I wrote about why […]

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]