branding Archives - Wakeman Consulting Group

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

December 15, 2024
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Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

December 14, 2024
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Hi! I did my list of numbers I’m thinking about heading into 2025. You liked that one. Today, I will publish a list of 50 insights from my work worldwide. I’ll give you the list. Then we can discuss them in more detail. I’ll leave the list here for you. Over the next few weeks, […]

December 10, 2024
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Hey! Tomorrow, Wednesday, December 11 at 1 PM EST, I’m hosting a Q & A session. Sign up here! If you can’t make it live, hit reply and send me your question. I will post a replay on the podcast feed. I’m appearing on Scott Friedman’s video podcast ‘Ticket Talk’ tomorrow. We are talking Taylor […]

December 3, 2024
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Hi! During the Thanksgiving holiday, I did a little reading. So I want to share a few more links with you. Before I do, I’m hosting a FREE Q & A session on Wednesday, December 11th at 1PM Eastern. You can ask anything about tickets, branding, strategy, and marketing. Do it live! Or, reply to […]

November 1, 2024
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Hi! I put together a worksheet to help a friend with his positioning. This might be useful to you. I’m offering it up as a bonus edition of the newsletter. Let me know if you find this helpful by hitting reply. Dave Positioning Worksheet: Remember the 3 Cs Model: What does the Customer want that your Company can deliver […]

October 6, 2024
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Hey! In The Batman, Batman and Lieutenant Gordon use the Bat Signal as a code to indicate that “I need to talk.” An underlying benefit of the Bat Signal is that it acts as a warning to Gotham’s criminals. Batman could be anywhere. A third benefit to the Bat Signal is that it tells the citizens […]

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

Hi! Don’t miss the poll at the bottom of the page! I had a chance to talk with David Hornby and Michael McDermott from SecuTix a few days ago. Great conversation. We hit on a top of topics. You can find the full conversation here: SecuTix Super Episode! Some highlights for me that you can use […]

branding

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

The Big 5-0! 50 Insights on the World of Tickets and Live Events!

10 Numbers to Know in 2025 (Talking Tickets)

F & B Strategy as Experience Enhancer? Some Links.

What is Your Position? (A Worksheet!)

Everyone Needs a Bat Signal

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

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