branding Archives - Wakeman Consulting Group

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 5, 2025
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Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

February 3, 2025
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Hi! Week 2 is starting. Thanks for voting in Friday’s poll. You seem to dig the daily notes but want some more long form. I like these shorter notes because it gives me a chance to share some of the things I read and note with you. But I will work in some longer stuff. […]

January 5, 2025
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Hey! Happy New Year! I’ll get back to my regular schedule of posts next week. But this week, I wanted to take a moment to reintroduce myself to you, share some of the ideas I’m looking at for 2025, and ask you what you want to learn. Let’s do it! A Little About Me: I’m […]

December 15, 2024
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Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

December 14, 2024
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Hi! I did my list of numbers I’m thinking about heading into 2025. You liked that one. Today, I will publish a list of 50 insights from my work worldwide. I’ll give you the list. Then we can discuss them in more detail. I’ll leave the list here for you. Over the next few weeks, […]

December 10, 2024
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Hey! Tomorrow, Wednesday, December 11 at 1 PM EST, I’m hosting a Q & A session. Sign up here! If you can’t make it live, hit reply and send me your question. I will post a replay on the podcast feed. I’m appearing on Scott Friedman’s video podcast ‘Ticket Talk’ tomorrow. We are talking Taylor […]

branding

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

The BIG Ticket: What IF? Nike Didn’t Pay Jordan’s Fines?

Happy New Year! A reintroduction, a question, a focus.

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

The Big 5-0! 50 Insights on the World of Tickets and Live Events!

10 Numbers to Know in 2025 (Talking Tickets)

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