branding Archives - Wakeman Consulting Group

Numbers To Know: ‘The Real Attendance’

Hi! I’m deep in the DW lab, hard at work. I’ve been taking more time to write these longer pieces because I’ve found that they’ve a wider readership. Even if folks like the short hits. I’ll try to mix it up a little bit more. Today, I’m going to talk about a number I call […]

The BIG Ticket: “In God we trust…everyone else bring data.”

Hi! A quick one today. I saw this post on LinkedIn from friend of the newsletter, Drew McManus. I figured I would share my thoughts with you as well. I’m curious what you have to say. This is one area where Drew McManus and I have different opinions. He overheard, “In God we trust…everyone else should bring […]

Updating My “Drop and Give Me 20” Exercise…

I update my “Drop and Give Me 20” thinking every so often to make sure I’m challenging myself. If you don’t know what that is, it is an exercise that David C. Baker created to help experts and consultants understand if they were really thinking differently. Here is my latest thinking. Tell me if I’ve […]

Basics You Need Now

Hi! I saw someone post about “recession playbooks” this morning. As I said in my reply, the only recipe for success is consistency at the basics. I figured many people might not even know what I mean by that after so many years of Zero Interest Rate Policy (ZIRP)gave many people a false impression of what […]

The BIG Ticket: Ligue 1 in a “Financial Crisis”

Ligue 1 has hit a “financial crisis”. The league’s deal with broadcast partner DAZN collapsed, leaving the league scrambling to find a new broadcast deal for the second time in five years. Ligue 1 is a top 5 European league, generating $2.53 B in revenue in 2023-24. Mostly from broadcast rights and player transfer fees. […]

The BIG Ticket: Beyonce Feeds #PaysToWait?

Hi! #PaysToWait is a real phenomenon. You can look at this recent story about Beyonce’s ticket sales and fans talking about paying crazy pre-sale prices for nosebleeds. Yield management matters. But so does your brand. There is a balance that needs to be struck between maximizing revenue and preserving your brand. Beyonce’s tour is just another in […]

The BIG Ticket: The Masters “Crackdown”

I’ve been following this for a week. Scott Friedman and Darren Rovell have covered this the best. I grew up in the shadow of Augusta National and remember Masters Week from my childhood. But it isn’t something I spend much time thinking about. Then, I realized it perfectly explains sports business now. I ask myself, “Does […]