branding Archives - Wakeman Consulting Group

What is Your Position? (A Worksheet!)

November 1, 2024
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Hi! I put together a worksheet to help a friend with his positioning. This might be useful to you. I’m offering it up as a bonus edition of the newsletter. Let me know if you find this helpful by hitting reply. Dave Positioning Worksheet: Remember the 3 Cs Model: What does the Customer want that your Company can deliver […]

October 6, 2024
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Hey! In The Batman, Batman and Lieutenant Gordon use the Bat Signal as a code to indicate that “I need to talk.” An underlying benefit of the Bat Signal is that it acts as a warning to Gotham’s criminals. Batman could be anywhere. A third benefit to the Bat Signal is that it tells the citizens […]

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

Hi! Don’t miss the poll at the bottom of the page! I had a chance to talk with David Hornby and Michael McDermott from SecuTix a few days ago. Great conversation. We hit on a top of topics. You can find the full conversation here: SecuTix Super Episode! Some highlights for me that you can use […]

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

This post was published originally on my email blast! Hey! I was going through my notes last night. At the front of my notebook, I keep a list of 20 insights that I find myself sharing over and over in my strategy work. I came across this exercise from reading David C. Baker’s book The Business […]

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

My go-to sneaker newsletter is by Mike Sykes and this morning he put together a really solid one about Travis Scott and the Jordan Brand. The Kicks You Wear The Kicks You Wear, Vol. 345 — The Travis Scott Effect 🌵 Goooood morning, folks! Welcome to the Kicks You Wear. Thanks so much for reading. […]

February 17, 2024
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Brands spend a lot of time thinking about their brand…if they are smart. Why? For major businesses, your brand can be worth 30-40% of the total valuation of your business. For a small business, your brand and your name are likely the only thing you have that is standing between you and the commodity abyss. […]

January 15, 2024
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Hey! I’ve done more market research projects in the last 3 years than I ever had before. The big key: look at your research and insights as directional information, but not as the end all of your decision-making process. A second key idea that usually trips up people is the idea that “You are not […]

branding

What is Your Position? (A Worksheet!)

Everyone Needs a Bat Signal

SecuTix’s David Hornby and Michael McDermott Talk Tech/Tickets/Brands

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

The Quality of MLB’s New Jerseys: Brand Codes 101

New Ideas Can Come From Anywhere

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