branding Archives - Wakeman Consulting Group

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Hi! Day 1: we covered strategy with one of my thought leader heroes, Roger L. Martin. Today, we are going to look at targeting. I’ve had to go outside of tickets for much of this week’s information due to the nature of what I am teaching. So, I may drop an another bonus newsletter or […]

Scott Galloway is the Branding Expert America Deserves.

Hi! I’m going to send you two emails today. I want to share this Mark Ritson podcast on WARC because of his analysis of why Scott Galloway is so popular as a “branding expert”. Mark says that in America we get the “experts” we deserve. I believe that is true. At some point, I wrote about why […]

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

February 20, 2025
wakemanconsulting
No Comments

Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 5, 2025
wakemanconsulting
No Comments

Hi! I know about the Drake feuds due to my son. He keeps me hip. I have not heard anything about his music in a bit—only his beefs. So, when I saw that his tour wasn’t selling well in Australia, I figured we should ask ourselves why. Since 2023, he’s released a few singles, but there […]

February 3, 2025
wakemanconsulting
No Comments

Hi! Week 2 is starting. Thanks for voting in Friday’s poll. You seem to dig the daily notes but want some more long form. I like these shorter notes because it gives me a chance to share some of the things I read and note with you. But I will work in some longer stuff. […]

branding

The BIG Ticket: ‘Premium Week’ Know Your Buyer

Scott Galloway is the Branding Expert America Deserves.

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

The BIG Ticket: Drake’s Tour Isn’t Selling in Australia…

The BIG Ticket: What IF? Nike Didn’t Pay Jordan’s Fines?

…