Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

Contact Dave: + 1 917-705-6301

Email: dave@davewakeman.com

4538 Broad Branch Road NW Washington, DC 20008

brand management

7 Tips to Manage Your Brand Effectively in 2023

January 5, 2023
wakemanconsulting
No Comments

I’ve taken to making lists and today I was thinking about putting together a tip sheet for an upcoming MBA-level brand management class I’m going to teach. Here are 7 quick tips to help you manage your brand effectively in 2023: Learn more about brands, branding, and brand management in my weekly newsletter: ‘The Business […]

The Detroit Pistons teach us about using place in branding…

The Road to Recovery: Putting a little Detroit flavor into the Detroit Pistons: Big Ideas: Too many sports teams’ brands could be from anywhere at this point. If you have an identity, you double down on it. You don’t run from it. Brand management is on display here. Your brand is the thing people think of […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

Brand Management Matters In Sports, Yes. But Everywhere…

This is from ‘Talking Tickets’, get it FREE each Friday and don’t miss any actionable analysis. 3. How To: Brand Matters in sports and any organization: Big Ideas: A strong brand helps you gain pricing integrity. A strong brand helps you build loyalty. A strong brand helps you generate demand. I like this piece from Jess […]

3 Brand Management Lessons From the Launch of the Washington Commanders!

February 3, 2022
wakemanconsulting
No Comments

Yesterday, February 2nd, 2022 saw the relaunch of the Washington Football Team as the Washington Commanders. In a recent edition of ‘Talking Tickets’ I wrote about how rebranding efforts are difficult and that if you can avoid them you do. I also mentioned that the launch and the pre-launch is where most of the budget […]