brand management Archives - Wakeman Consulting Group

ESPN Bet Launched Yesterday…You Didn’t Know?!

November 15, 2023
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Hey! I’ll admit that I’m not a big gambler. I don’t have anything against gambling and I’m known to play a little poker from time to time or go to a casino when I’m somewhere that has one. My biggest issues are: Put that all aside because yesterday was launch day for ESPN Bet and […]

October 17, 2023
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Hey! I want to talk to you about hip hop today. Legacy hip hop is selling well. I saw the question asked, why this is happening. To me, the answer is pretty simple…but let’s look at it so that you can apply it in your business because the same situation applies in sports, rock or […]

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

August 20, 2023
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Hey! I’ve probably mentioned in the past that I will be teaching Executive MBA students brand management… I can give you some details this week because I’m off to teach branding sports teams to the executive MBA students of the Kelley Direct MBA students at the Kelley School of Business. I’ll be in Milwaukee from Thursday […]

Bob Lefsetz nails Brand Management!

Bob Lefsetz writes about brand management and he nails it. The 3 key questions you need to know the answer to as a brand manager are: In Bob’s words: “Identity”. That’s your position. Who are you? What are you against? Why you? Bob shares that you can’t be very everyone, you have to be for a specific […]

AirBnB Focuses on Their Brand: Cash Follows!

AirBnB credits an emphasis on “top of funnel” marketing with their best quarter ever. I agree. You build a brand by establishing top-of-mind awareness with your customers. That starts by hitting people in the emotional areas… In this example, the focus on PR is key because things like the Barbie Dreamhouse emphasize long-standing mental connections that […]

Some Notes From My Brand Management Class…

Hey! If you like the notes…share this with someone that might enjoy it as well. I’m teaching a brand management class to some executive MBA students this year… So, this weekend, I’ve been working up some lecture notes, some resources, and some ideas to work into my teaching. I figured I would share some of […]

brand management

ESPN Bet Launched Yesterday…You Didn’t Know?!

Legacy Hip Hop Tours Sell Well! Why? Brand Management Tells Us All!

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

Yo! Teach… Or, Can You Call Me, “Professor Dave?”

Bob Lefsetz nails Brand Management!

AirBnB Focuses on Their Brand: Cash Follows!

Some Notes From My Brand Management Class…

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