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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]
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EV Manufacturers Cut Prices…

Hi! I put together a list of the key ideas that drive a lot of my thinking on my website this morning.  One of those ideas, “Pricing Power”.  Electric vehicles are running into the challenge of maintaining pricing power right now.  The challenges in maintaining pricing power right now: Does a discount help solve this? Short answer: no.  Longer […]
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10 Ideas That Drive My Thinking

I was catching up on a few episodes of ‘Everyone Hates Marketers’ while I was walking around NYC last week. One episode talked about creating content around a sun and the planets kind of idea with a core idea and the areas sprouting out of them driving all thinking. Which led me down a path […]
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5 Strategy Ideas Still On My Mind…

Hi- I mentioned the folks at Yellow Armadillo last week.  One thing that Jon Peck tells me every time we speak, “You have to bring the audience’s voice into your work.” So, this week, that’s what I’m doing.  I’m asking you to tell me what is on your mind.  Thank you in advance for the 2 minutes it […]
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