Dave's Blog

Efficiency vs. Effectiveness

February 2, 2016
wakemanconsulting
No Comments

The above quote by Peter Drucker should be committed to everyone’s memory because in our always on environment, it is often really difficult to differentiate between the urgent and the important. This is a challenge at the top of the organization and the bottom. And, the ability to stay focused on the important against the […]

January 16, 2016
wakemanconsulting
No Comments

I just got finished reading this article about what Jack Dorsey has been doing in his first 90 days since he has returned to Twitter as CEO. And, I found the piece a really great lesson plan for people that wanted to study what not to do when you are looking at turning around a business […]

January 15, 2016
wakemanconsulting
Comments: 14

Stop and raise your hand if you have never had a client tell you that they know exactly what they “want.” I see no hands went up. The simple fact is that most of the times our prospects do a very good job of saying that they know exactly what they want, but in truth […]

January 13, 2016
YDESIGN
No Comments

You may or may not have heard the term “shooting fish in a barrel.” If you have, great! If you haven’t, the simple thing is that you want to make your marketing as targeted and focused as possible. In the context of delivering on your revenue ambitions, you need to make sure you have a […]

December 3, 2015
wakemanconsulting
No Comments

So far we have been working our way through the foundations of strategic planning. Today I want to spend a bit of time focusing on one of the most vexing challenges that we all face, understanding who our buyers really are. In many instances, we have a lot of people that would love our value […]

December 2, 2015
wakemanconsulting
No Comments

Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce? The challenge for most organizations in answering this question comes in the way that they have been […]

December 1, 2015
wakemanconsulting
No Comments

In kicking off a discussion of transforming and planning your 2016 strategic plan, we need to begin at the most basic foundation of our revenue generation model: strategy. In many organizations, strategy can take the form of a complex document, filled with aspirational models, activities, and ideas with little basis in reality and little hope […]

Efficiency vs. Effectiveness

Why Jack Dorsey Is Accelerating Twitter’s Decline

Stop! There Is A Huge Difference Between Want And Need!

Stop! Don’t Try To Reach Everyone!

STOP Chasing Anyone! Focus On BUYERS!

Stop! You aren’t a bunch of features! You create real VALUE!

3 Basic Questions Are The Foundation Of Your Strategy!

…