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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]
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What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]
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How do you know you are a guru?

Ha! I don’t know that anyone should ever use that term, but in light of my lady telling our son that I am a branding guru when he asked: “What’s a brand?” I thought I would poke fun at myself and at the concept of the guru: Here’s a list of things a guru isn’t: […]
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