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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

Are You Focusing On Customer Value?

A lot of times we have a lot of really great reasons that our prospects should buy from us…from our POV that is. But too often, we don’t really spend a great deal of time focusing on the value that we create for our customers. Why? Well, the simple answer is that we aren’t being […]
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Do You Really Know Your Customer?

If we are all lucky enough, we have customers. The problem comes when we have customers that we haven’t really ever qualified or decided that we want to do business with. When we first get started, we take any business we can get. That’s just a fact. But the thing about it is that you […]
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What Is Your Mission?

Your business’s strategy is really focused on one simple thing: your mission. Even though this is the fact, it is often amazing how little emphasis and how little understanding or even how poorly organization’s do at putting together their mission statement. At the simplest, your mission statement is a declaration of ambition about how your […]
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Is It Leads You’re Looking For?

Okay, make fun of me for putting this tired meme up at the top of this post, but it will help remember that you need to consistently prospect to ensure that you have the leads you need to generate the business you want. A lot of the conversation that goes on about prospecting now centers […]
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