Dave's Blog

Does Your Brand Have A Point Of View?

October 22, 2016
wakemanconsulting
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I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]

October 21, 2016
wakemanconsulting
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I’ve got this client and he always calls me in a panic. Like his house is on fire while jumping out of an airplane with a broken parachute all at once. No matter what the issue or situation, the real issue comes down to the lack of ability to focus. Why is focus so important? […]

October 20, 2016
wakemanconsulting
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We live in the era of “its all about me.” But the thing about it is, the types of relationships people have been building are superficial and often leave everyone feeling a little low from the encounter. I’m not sure if the driver for this is the Internet, income inequality, cell phones, or what. I […]

October 19, 2016
wakemanconsulting
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One of the great things about the Internet is that it allows you to connect your business and ideas with people all over the world. What the downside of that is that too many people seem to think that if they just sit around and wait, screaming their thoughts into the Internet wind, that people […]

October 18, 2016
wakemanconsulting
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The recent Wikileaks proclamation that Hillary Clinton has a public opinion and a private opinion shouldn’t come as much of a surprise to anyone because if we are being honest with ourselves, almost all of us are different in private than what we are in public. And, I would say that even within the different […]

October 17, 2016
wakemanconsulting
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

October 16, 2016
wakemanconsulting
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Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding […]

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