Dave's Blog

Stop Doing These Things Right Now! You’ll Thank Me For It!

September 14, 2016
wakemanconsulting
No Comments

I posted a post on LinkedIn this morning about a really terrible sports business sales email that was forwarded to me. The gist of the post was really WTF?! And, that got me to thinking about what are some of the really stupid things that maybe seem like good ideas to do that are really […]

September 12, 2016
wakemanconsulting
No Comments

B2B marketing is something I see confusing a lot of marketers and advertisers…and I am not sure why, even if I have some ideas. For many of us, we were raised in the environment where all marketing and advertising operated in the manner similar to how we might consider business to consumer marketing to act […]

September 10, 2016
wakemanconsulting
No Comments

We talk about them pretty regularly, but have you really thought about what one will really mean to your organization? And, more importantly, after you have one…what are you going to do with it?

September 9, 2016
wakemanconsulting
No Comments

Do you want to know how you can waste a lot of money really quickly? You can spend a lot of money on branding, marketing, and advertising that doesn’t create an emotional reaction in your target audience. You might think that is the kind of thing that never happens, but you would be wrong. Your […]

September 8, 2016
wakemanconsulting
No Comments

The number one goal of any marketing plan or marketing activity is to influence a buyer’s mindset or decision making process. As I write this in early September 2016, a lot of this is playing out on American TV with the different TV ads and talking heads promoting one presidential candidate or another. But in […]

September 7, 2016
wakemanconsulting
No Comments

One of the greatest opportunities your marketing has to make an impact is when you make the leap from creating buyers of your products and services into creating brands for the value that you create for your customers and the people that are around you. You might find that odd. Especially when we all know […]

September 6, 2016
wakemanconsulting
No Comments

I think I wrote about buyer personas in the introduction to this section on marketing… I’m an idiot. Why? Because really if I say the term buyer persona, then you think some sort of marketing trick. Instead of persona, you need to think about the type of buyer you want to reach. You know, the […]

Stop Doing These Things Right Now! You’ll Thank Me For It!

3 Keys To Maximizing Your B2B Marketing Efforts

What About A Strategic Plan?

Marketing is about creating an emotional reaction

Influence? Really?

Are You Just Making Sales? Or, Are You Building Fans?

Everything revolves around your buyer

…