Dave's Blog

Stop Waiting On Permission!

October 19, 2016
wakemanconsulting
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One of the great things about the Internet is that it allows you to connect your business and ideas with people all over the world. What the downside of that is that too many people seem to think that if they just sit around and wait, screaming their thoughts into the Internet wind, that people […]

October 18, 2016
wakemanconsulting
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The recent Wikileaks proclamation that Hillary Clinton has a public opinion and a private opinion shouldn’t come as much of a surprise to anyone because if we are being honest with ourselves, almost all of us are different in private than what we are in public. And, I would say that even within the different […]

October 17, 2016
wakemanconsulting
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

October 16, 2016
wakemanconsulting
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Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding […]

October 15, 2016
wakemanconsulting
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In the wake of the Wells Fargo account opening scandal, the bank is in the dumps…and rightfully so. Their new CEO says that he understands that his first job is to restore trust in the brand, but we have to ask the question: “Is that even possible?” And, if it is possible, is it even […]

October 14, 2016
wakemanconsulting
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Hey! Guess what? You have a brand, even if you don’t think you do. That means you need to think about the ways that you can make the brand sing. While I have written again and again about the power of your brand, it pays to repeat yourself from time to time. So here are […]

October 13, 2016
wakemanconsulting
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When we talk about marketing, we are often talking about positioning and ownership of a phrase, word, or feeling in a person or group’s mind. The challenge for many brands when it comes to positioning is that they have taken no control over the activity and are at the mercy of the market. Positioning and […]

Stop Waiting On Permission!

Are You Crazy Cat Lady And You Don’t Even Know It

Destroy Your Brand In Only 3 Easy Steps

DC Metro’s Time On The National Stage Is A Loss For Everyone, Especially DC!

Wells Fargo Screwed The Pooch! Now What?

10 Ways To Make Your Brand Sing!

What is really in a frame?

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