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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

The Key To Modern Marketing Is…

Not having just one message that cuts through like a magic bullet, but to deliver messages over and over again. All of them consistent with your vision of the world. All of them new and relevant. Powerful, that’s a myth. Powerful comes when people actually start paying attention.
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Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
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Can You Tell You’ve Hit A Tipping Point?

I’m sure you have all heard about the concept of a tipping point. But probably the bigger challenge is understanding when you’ve hit one. Which is a challenge because they aren’t usually obvious. I heard Ted Leonsis talk about Monumental Sports’ plans for growing their footprint in sports and digital media over the next few […]
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Broadway Offers Up Streaming Video: LIVE!

Many of our live entertainment options are being cannibalized by streaming or the in-home experience. This is a challenge for sports, concerts, restaurants, bars, and Broadway. Right now, we are at peak in-home experience. Consumers can get all the TV and movie entertainment they want on-demand. With internet location technology such as that discussed in […]
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$5M for an ad?

Happy Super Bowl Sunday! For a lot of us, the Super Bowl is pretty close to a national holiday in its own right. But, as I am sure you know, not everyone pays all that much attention to the game. Or, it isn’t the most important thing. Besides the game, you have the snacks, usually […]
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