A lot of times we hear the term “brand” thrown around with little to no context attached to it.
That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing.
But at the core of what a brand is lies one simple idea:
That is the brand is what a customer or prospect thinks of when they think of you and your product or service.
For me, I’m the revenue architect.
Which means that people know that I am going to come at them with things that are about building their ability to generate more revenue.
For you, that is going to be different.
So it is key to consider what do you want your customers and prospects to think of when they think about you?