Hi!
You didn’t think this one would miss my attention, did you?
The Mariners, the Padres, and Eddie Vedder are coming together to create the Vedder Cup.
The teams will come together to support the EB Research Partnership.
This is an organization for which I did a pro bono project back in 2019.
A great cause to support.
The CEO, Michael Hund, is a great non-profit leader with a super vision for curing EB.
Kids suffering from EB feel like their skin is on fire.
It is brutal.
https://www.youtube-nocookie.com/embed/zJu6X6tOsLs?rel=0&autoplay=0&showinfo=0&enablejsapi=0
Why share this today?
First, I love a good promotion.
Something unique and special.
Pearl Jam has done a great job with PJ theme nights with teams like the Flyers, Mariners, and Cubs.
Second, teams are community assets.
The Vedder Cup brings together two teams that are important to Eddie Vedder’s story, but also connect to the international nature of Pearl Jam. And, the philanthropic nature of Pearl Jam’s Vitalogy Foundation.
Three, creative promotions should be something you look at.
Doesn’t have to be as grand as the Vedder Cup.
Four, keep in mind the formula A + B > 2A or 2B.
That means that combining your media/efforts is better than doubling down.
Five, I was talking about how great the Mariners were at advertising and storytelling at NYU last week.
Here’s another example.
Dave