Hi!
My buddy, Jake, posted this a few days ago.
I share it with you because when you think about selling tickets, sponsorships, merchandise, or anything, you need to remember that “you are not your customer.”
Now, I know the term for it: Quaila.
I’m sure that will come up in my upcoming lectures to students.
How will you change your approach knowing this idea?
DW
PS: You want a theme week, I’m going to give you a theme week.
Next week will be all about premium seating.
Have questions? Ideas?
Send them my way!
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