Hi!
We both know that a great concert is life-affirming, but Queen Mary College of London has research to prove that point.
This is a cool study to read.
Even better, what can you do with this in your marketing?
We should all know that emotion aids marketing effectiveness.
Think about ways to talk about the mental health aspects of being in a crowd, enjoying a game, a show, or a concert.
My question to you, always, is: are you using emotion enough in your marketing efforts?
A better question might be: how are you going to make sure that you are hitting on the emotional impact of your events?
DW
P.S. Don’t let the photo fool you…anytime we can get together with a crowd, see a performer or performance, our lives are improved.
Don’t discount the study because it is focused on the arts.
Join us in the Talking Tickets Slack Channel.