Hi!
PREMIUM WEEK!
I’ll give you the lay of the land…
Monday: Defining Success!
Tuesday: Know Your Buyer.
Wednesday: Choices.
Thursday: Reaching Your Targets.
Friday: Product Mix
Let me know what you think of this idea.
You hit reply, you get me.
Tell me what you think.
It is hard to find a good article about strategy in selling.
I suggest taking a few moments to watch Roger L. Martin:
https://www.youtube-nocookie.com/embed/iuYlGRnC7J8?rel=0&autoplay=0&showinfo=0&enablejsapi=0
Roger is great!
What do you need to know?
What does success look like?
What are you trying to achieve?
Are you filling your funnel with prospects?
Selling a specific campaign or product?
Supporting a launch?
What exactly?
This knowledge will help you lay out a more specific set of actions.
This is important because you can use your resources more effectively.
This can be useful when managing people who have different styles of working.
A big one to think about is that helps reframe the challenge of selling to premium buyers because it is a small segment of your market.
Plus, they have unique needs.
So…begin by defining what you are attempting to achieve.
Every decision will flow out of that.
Does this work for season tickets?
Certainly.
Can it work for single seats?
Of course.
Would this work for theatre, opera, or arts?
Duh! 100%.
The alternative is often the fall back of activity metrics like open rate, subscribers to your newsletter, or calls made.
Which path are you picking?
Loading…
See you tomorrow to talk about your buyers.
Dave
Join us in the Talking Tickets Slack Channel.