Hi!
I’m going to send you two emails today.
I want to share this Mark Ritson podcast on WARC because of his analysis of why Scott Galloway is so popular as a “branding expert”.
Mark says that in America we get the “experts” we deserve.
I believe that is true.
At some point, I wrote about why marketing in America had fallen off a cliff.
In Mark’s words, American marketing is “off the boil”.
Dave Wakeman’s Business of Value
Mark Ritson says, “American Marketing is Off the Boil”. Is He Right?
The latest episode of “The Uncensored CMO” had me thinking for a few days…
a year ago · 5 likes · 7 comments · Dave Wakeman
I’ll likely need to revisit this in light of the current state of America.
Mark’s point got me thinking about strategy and Roger L. Martin’s idea of strategy becoming a “lost art”.
These two ideas are connected.
The root cause of the decline in both jobs is the incentive structure.
- Financialization
- Commoditization
I’m sure this is a topic I will hit on more.
The second email I’m sending will be about strategy during uncertain times.