Hi!
I read this piece, “Something is Rotten in Cupertino” about Apple and Apple Intelligence.
My wife sent me the only fun thing about Apple Intelligence that I’ve seen so far.
A screenshot of our son asking to be picked up early from school.

I share the article and this note because the author, John Gruber, mentions that he was looking at the problem all wrong.
John offers up a different way he should have been looking at the issue.
As I’ve been reading the news, I’ve been paying attention to the generic strategies that so many companies seem to be using to “turn around” their businesses or to “get back on track.”
I also listened to this marketing podcast with Mark Ritson on my run last night.
There were three relevant points that Mark makes:
- The pornography of change is easy to sell.
- People don’t change all that fast.
- Americans have come up with some of the all-time great profanities and don’t use them nearly enough.
This got me thinking about what is true about strategy and business now.
- Roger L. Martin talks about “The Lost Art of Strategy.” Strategy is a lost form because the system doesn’t reward long-term thinking and investment.
- People haven’t changed. The structures that support people are failing. This will have a rupturing effect on life as we know it. But anyone telling you what that means is full of it.
- Our challenge is to give ourselves the room to question our initial reaction or our initial framing of a situation. Like John said about his Apple thinking, he needed to approach the challenge a different way.
My question to myself: How do I make sure I don’t fall into those ruts of thinking?
My question to you: How are you doing that?
Let me know.